Portfolio, a member of Penguin Group (USA) Inc. one of the most popular TED talks to date, Simon Sinek proposed that people do not buy what you do, they buy why you do it. Start with why: how great leaders inspire everyone to take action / by Simon Sinek. Sineks Golden Circle idea is an attempt to explain why some people and organizations are particularly able to inspire others and differentiate themselves. WHAT you do must be consistent with HOW and WHYĪll the guiding information is integrated in the template as well. now all you need to answer is what is our vision. It’s not as catchy as the golden circle, but at least it is slightly less ambiguous. In the Vision, Method, Product Circle it is harder to mix and match meanings. What is your concrete offering to the world? There is an easy way to fix this, and that is to change the words to what they really mean. What do you do to bring your WHY to life? Which values & principles guide your actions? What is your unique selling proposition (USP)? Sinek talks about the concept of the Golden Circle and uses it to explain how the worlds greatest brands and leaders are able to inspire and grow success.

The suggested guiding questions can help: Why Post sticky notes starting from the inner circle to the outer one. So everyone knows the Golden Circle by Simon Sinek, right What if I told you that it isnt a circle but a spiral. The core idea is that it all starts with WHY. The Golden Circle is a model proposed by Simon Sinek, that provides a framework upon which: The template mainly refers to The Golden Circle model. It is inspired by the ideas of Simon Sinek presented in his book “Start with why” (2009, Sinek). This template can be useful for individuals, teams, and organizations planning for a meaningful enterprise (in any sense - from founding a new company to hosting a family dinner).

Sinek golden circle